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People are more apt to watch a video than read text. Study shows visitors actually are paying attention to videos and that consumers who watch product videos are 85% more likely to buy when they would watch video previous to reading text on the same webpage.
An overview of the world of online video
The demand (and opportunity) for online video is staggering:
- According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.
- Viewers watched 75% more videos online in December 2010 than December 2008.
- In a 2010 report from Cisco, 30% of Internet traffic is currently video. By 2013, 90% of Internet traffic will be video.
- Advanced Internet video (3D and HD) will increase 23-fold between 2009 and 2014.
- By 2014, 3D and HD Internet video will include 46% of Internet video traffic.
by Andrew Hanelly
Analog Entertainment.org Contact Jane Sadowy for Online TV Production Media Service Get your production on our online TV channel network.
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