Road to Indonesia Fashion Week 2013

Road to Indonesia Fashion Week 2013: The Concept
by ketupatkartini — Monday, October 1st, 2012 at 2:25 pm

in Designer, Events, Industry News, Made in Indonesia, Style-List, Trends

Ladies, this is an early reminder about the next Indonesia Fashion Week (IFW) 2013. Take a BIG note as this event will be held on 14-17 of February 2013. Yes, it’s a long way to go, but you should know that this is just the second IFW, but they –APPMI– as the creator and main organizer is planning to make next year’s way bigger and more ‘significant’. So how’s that possible? Let’s take a look.

The fashion show preview

Eight designers are going to release the preview of their new collection to be perform on IFW stage! Representing each day/theme, the preview was showed during IFW gathering. They are Ardistia and Sapto Djokokartiko for avant garde/cocktail theme, Irna Mutiara and Jenny Tjahjawaty for muslim, Deden Siswanto for Men & Urban Contemporer, and Lenny Agustin and Anastasia for Casual Cutting Edge theme.

1. Part of World Fashion Week: This year, IFW established itself to be part of the world’s fashion week. It is initialed by the affiliation of Indonesia into the World Fashion Week, its headquarter in New York, and International Fashion Week based out of Brisbane. Thus, IFW will adopt world fashion week standards in terms of both scale of exhibitions and product quality.

2. Different theme for each day: IFW has 4 main elements: Fashion Show, Exhibition, Talkshow / Seminars and Competition. It will convey different theme for each day; Avant Garde, Cocktail & Party (Day 1), Muslims (Day 2), Men & Urban Contemporer (Day 3), Casual Cutting Edge (Day 4). Fashion shows will be divided into 4 types: Prime Show (ready-to-wear collection from designers who are already go-international), Semi Prime (fashion show featuring talented young designers), Single Show (single collection of Indonesian designers) and Non-Stop Runways (non-stop fashion parade of 30 designers).

Segmented zones

I should say, this is a brilliant idea. These acknowledgement zones are reflection of the concern from the bigger stakeholders of fashion industry itself. Fashion designers also have responsibility to the environment, and the favorable development of the industry as well.

Starting Point – displays the work of artists / designers / creative individual to be offered to the fashion industry as mass production. It’s a closed area for public, and only buyers are allowed. This is also where we learn to appreciate one’s ideas, that creativity is something rightfully owned by the creators. Copycat and any practice of plagiarism are infamy.

Concept Point – to facilitate exhibitors who already have the concept of a complete set of women/men clothes, accesories, etc., in one brand. Participants are expected to be ready for exports.

Green Point is a learning zone to environmentally friendly products and displaying innovative green products from artists and designers.

3. ‘Sarong’ into everyday wear: Consistent in taking Sarong as Indonesian pride and identity, IFW 2013 continues to bring this program and campaign into some projects and activities. On it’s first occurrence, common plaid sarongs were promoted and transformed into everyday wear, through a competition. The upcoming IFW will endorse sarong Toraja as a fashion item to be globally recognized.

Road to Indonesia Fashion Week 2013